UGC + Brand Content
Credible product stories. Thoughtfully told.
I create polished, relatable short-form content for brands across lifestyle, garden, DIY, beauty and pet categories — bringing together real-life perspective and decades of professional communications and marketing experience.
About Me
I’m Johanna, a 60-year-old creator living on five acres in Pennsylvania, where I’m restoring an 1874 home, tending the gardens and property, and documenting life at Bryter Pond.
I spent decades working in corporate communications and marketing, much of it on the brand side of the table. I understand the strategy behind the brief, the importance of the audience and objective, and just how much work can sit behind 30 seconds of content.
That experience shapes the way I approach UGC: thoughtful concepts, clear messaging, strong visuals, and content that feels natural rather than overly produced. I bring the perspective of both the consumer in front of the camera and the communications professional behind it.
Selected Work
Sample Description
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Sample Description
Second Line Here
Sample Description
Second Line Here
Sample Description
Second Line Here
Sample Description
Second Line Here
What I Create
Whether you're starting with an initial idea or a fully developed brief, I can take your project from concept and copy through filming, editing and final delivery.
Product Stories + Testimonials
Demonstrations + Problem/Solution
Lifestyle + Product Integration
First Impressions + Discovery
On-camera • Voiceover • Scripted • Concept-led
Why Work With Me
Brand-side perspective
Decades of communications and marketing experience inform how I approach the strategy, audience and objective behind the work.
End-to-end capability
Concept, copy, on-camera talent, filming and editing — all in one place.
A perspective worth reaching
A credible 60-year-old female consumer perspective across lifestyle, garden, DIY, beauty and pets.
Let’s Work Together
Have a product or project in mind? I’d love to hear about it.